This article talks about the future of UI/UX and how its changing for the worst with predictable designs and lack of vision.
The Current Scenario
With the companies getting into a fierce competition vying over consumer’s attention, internet has become the official battlefield. UI/UX designers are doing everything they can to make their work memorable and enough to catch attention. UI/UX is a relatively new field and was constantly innovating itself. Yet the current scenario is far from this. The design world is creating a collective innovations but within a set of framework limited by their own views.
To be successful, an innovation process must deliver three things: superior solutions, lower risks and costs of change, and employee buy-in. Over the years businesses have developed useful tactics for achieving those outcomes. But when trying to apply them, organizations frequently encounter new obstacles and trade-offs. These are the limiting yourself to the needs of the viewers and consumers. Creating a tunnel vision based on certain parameters will result in curbing your creativity.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
UI/UX is comparatively contemporary field. It is ready for innovations and pushing the limits. While design courses are not uncommon, with several universities offering traditional courses, UI/UX design is a relatively new field, requiring very specific skill sets such as the ability to research and empathize with the end-user; collaboration skills; the ability to visualize; wireframe and prototype design; the ability to communicate, and some knowledge of coding.
The rise of the modern UI trend cannot be denied. Both thew new iOS, Material Design and what you can see on Dribbble use a lot of the same patterns, because we know these patterns work. People like and understand them. Sure they have their differences and their defining characteristics, but if you look at them from afar, they’re all pretty much “the same” trend.
What has created this situation?
Comparatively new people are part of UI/UX. Mixed skills set has resulted in bland due to being created according to needs. Smart words and content don’t take away from the fact that the design are just catering to people rather than innovating ideas. Originals were used as references creating a bubble of repetition. Specific thought leaders have saturated the industry.
Apps have been enhanced but have the same look and feel. Different UI/UX designs are not just using tools or having visual appeal but they lack depth.
What do we do different?
At Up Studio our business philosophy is quite different in order to create dynamic designs. Design is not just created to be catchy but we add depth to our designs. It matters to us that we give 100% to our designs.
We use holistic approach to our work. Team of different facets, can do more justice, than designers with a common skill set. Having a diversity of perspective and opinions results in disruptive designs. If you want to improve, you have to first understand the limitations binding you.
“There are three responses to a piece of design — yes, no, and WOW!”
And we’re definitely looking for wow!
Thank you for reading our articles, stay tuned for more from Up Studio!