3 Brand Strategies for Gen Z

By 2020, Gen Z is expected to account for 40% of all customers. Even more astounding, one expert says “Generation Z is one of the most powerful consumer forces in the market today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.”

Are you sure you want to ignore an entire generation!

Fun and authentic

“If you are, you are. Don’t seem.” — some Gen Z kid after some illegal activity. Gen Z respong authenticity rather than witty one liners which worked for Millennials. The humor also works different for Gen Z. Absurd-ism and self-deprecating humor is more prevalent among this generation. If you want to target Gen Z they can be seen lurking on popular medias like Instagram, Snapchat and Twitter!

Transparent & Accountable

Gen Z is born in an informative age. They will research your brand. They are also the largest set of people to boycott products based on their approach towards society. So, if you’re a particularly big MNC, you shouldn’t really promote “Save Water” campaigns.

Tokenism & Representation

Gen Z wants corporate to find the difference between the two. Learn it. Apply it!

Conclusion

Now if you hear someone say “Kids these days” you don’t have to partake in the conversation unless its about addiction to screens. But if you’re a brand, how is that bad?

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