3 Brand Strategies for Gen Z

By 2020, Gen Z is expected to account for 40% of all customers. Even more astounding, one expert says “Generation Z is one of the most powerful consumer forces in the market today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.”

Fun and authentic

Transparent & Accountable

Tokenism & Representation

Conclusion

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We are UP Studio — a group of design and product mavericks who dabble in the latest technologies