This short article talks about 5 basic elements that set a logo apart from others.
Logos is the viewers window into the experience of your brand. It is the visual representation of your brand. To stand out in a crowd, a brand needs a good logo. It has a major impact on how audience perceive your brand. If you want them to notice your brand, make them recognize your logo!
These are some tips to help you in the process of creating logos!
- Distinct: You want your logo to communicate your brand’s personality. You first need to work on understanding what’s your brand identity. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
- Appropriate: A logo must be related to the experience the product or brand delivers. Random logos will just confuse the viewers. It should also not be offensive or too vague.
- Practical: The logo should not be made complex just for its sake. Visualize the logo on all of your products and plan accordingly. Make your logo practically work for you and your company!
- Simple: Keep It Simple, Stupid, conveys an important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. The basis of the hugely effective international branding for a big company is a very simple graphic swoosh.
- Conveys an intended message: Logos should convey some sort of message or reference to the brand. For example Amazon has an arrow that extends from “A” in its name to “Z” to indicate that it sells a range of products quite literally from A-Z! Hence, brands should try to send message which will make the logo more memorable.
Conclusion
Designing a logo is basically taking a step back and considering the bigger picture. This is not about personal taste, it’s about what works best for your brand. Use these tips to improve your logo and your brand identity!
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