Less is more than enough!

UP Studio
3 min readMar 18, 2021

In keeping UP with our minimal design series, this article sheds light on behind the scenes of this art practice.

Minimalism: Perceptive. Balanced. Meaningful.

In its true essence, Minimalism is the core of art. Its concise and dynamic.
It hits the viewer with all thepixels at the same time, providing the whole effect. The whole idea is conveying an idea to the viewer by directing their attention. The limited layout, distinct typography and the bold color combination have just one purpose, enticing the user. It does not bombard them with too much details.

“Minimalism is beyond time,

it is the stillness of perfection.”

-Massimo Vignelli

Every color, every symbol, every line has a story behind it.
When we look at a television, do we see those hundreds of pixels,
we just enjoy the big picture.

Let’s look at this minimal design from UPstudio. It is simple and easy to understand. It conveys the message and helps the viewer understand the concept in fewer words and symbols.

“The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. The eye is a menace to clear sight. The laying bare of oneself is obscene. Art begins with the getting rid of nature.”

-Ad Reinhardt

A personal app for netbanking via mobile with easy to use designs. Sleek, clean and minimal design with better fonts make this e-wallet a experience to have.

How did minimalism start?

Minimalism started in New York in the early 1960s as new and old artists moved towards geometric abstractions. “Specific Objects” (published in Arts Yearbook 8, 1965), was a touchstone of theory for the formation of minimalist aesthetics. In software and user interface design, minimalism describes the usage of fewer design elements, flat design, fewer options and features, and tendentially less occupied screen space. The density of the elements on the user interface has decreased. There is more whitespace, or unoccupied screen space.

Who are some of the famous artists related to minimalism?

Minimalism is often interpreted as a reaction to abstract expressionism and a bridge to postminimal art practices. Prominent artists associated with this movement include Ad Reinhardt, Nassos Daphnis, Tony Smith, Donald Judd, John McCracken, Agnes Martin, Dan Flavin, Robert Morris, Larry Bell, Anne Truitt, Yves Klein and Frank Stella. Earlier, minimalism’s features included geometric, often cubic forms purged of much metaphor, equality of parts, repetition, neutral surfaces, and industrial materials. Now its all encompassing found in all forms, shapes and places. Brands have realised the importance of simplicity in designs, packaging, logos etc.

What’s next?

Minimalism is popular as other design trends and it is simple and chic. It has a timeless appeal with a broader audience.

Concluding this article, we bring you some of minimalist designs from UPstudio.

Thank you for reading, stay tuned for more articles!

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UP Studio

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