UP Studio

The future of interfaces

This article talks about the future of UI/UX and how its changing for the worst with predictable designs and lack of vision.

The Current Scenario

To be successful, an innovation process must deliver three things: superior solutions, lower risks and costs of change, and employee buy-in. Over the years businesses have developed useful tactics for achieving those outcomes. But when trying to apply them, organizations frequently encounter new obstacles and trade-offs. These are the limiting yourself to the needs of the viewers and consumers. Creating a tunnel vision based on certain parameters will result in curbing your creativity.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

-Steve Jobs

UI/UX is comparatively contemporary field. It is ready for innovations and pushing the limits. While design courses are not uncommon, with several universities offering traditional courses, UI/UX design is a relatively new field, requiring very specific skill sets such as the ability to research and empathize with the end-user; collaboration skills; the ability to visualize; wireframe and prototype design; the ability to communicate, and some knowledge of coding.

The rise of the modern UI trend cannot be denied. Both thew new iOS, Material Design and what you can see on Dribbble use a lot of the same patterns, because we know these patterns work. People like and understand them. Sure they have their differences and their defining characteristics, but if you look at them from afar, they’re all pretty much “the same” trend.

What has created this situation?

What do we do different?

“There are three responses to a piece of design — yes, no, and WOW!”

And we’re definitely looking for wow!

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