Pretty random title, right? Not so much when you reach the end! This short article talks how learning from writing an anti-heroes can be used to create an authentic voice and tonality in UX.
Let’s focus on the anti-heroes typically found in books and movies. What’s an anti-hero? Typically anti-hero is the main character of the story who acts not out of courage and empathy but self-interest. Okay, cool, but why do we like them? In some instances, even root for them to win! An anti-hero has a character who has a strong, complex, and compelling personality. As much we like to think of ourselves as good people, we have occasionally been in a situation of self-interest. We relate them to us. They are truly authentic in a way that is fresh and liberating. It creates a relatable character we can see part of ourselves in. But that’s not what makes us root for them. These characters provide an experience. We feel their troubles; we are part of their vision. We relate them to our life, making the experience mutual.
The tone and voice of UX is a vital part yet the most overlooked one. Saying users don’t read is not entirely accurate. Users don’t read often, but when they do, they recall better! The voice and tonality give the users a brief glimpse of what the brand stands for. It gives them a glimpse of its nature. The User-Experience typically stands for the ease with which the users can navigate the website or app. The tone and voice are the experiences it provides while guiding. Creating an authentic, personalized experience is a necessity yet found lacking in most of the functionality. Users don’t want to talk to bots that sound mechanized. They don’t want to be part of something without experiencing it. The voice is the character of the brand, its attributes. Making your character relatable while communicating its vision will hook your viewers. It will make them curious. It helps them be a part of the collective experience. The tonality helps to streamline the character to help the viewers understand your personality. Positive emotions are the key, and delivering them is the responsibility of the UX designer.
Concluding, we just like to say that the brand values need to authentic, yet the experience needs to be personalized. One typically likes a character for reasons different from the other person, but the nature of that character remains true to only himself. User Experience is an excellent opportunity for the designers to break the viewers’ pattern, grab their attention and immerse them in the experience you provide. Just like a typical anti-hero!
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