This article talks about the micro-copies found in interfaces and how to use them.
What is Micro-Copy?
UX microcopy are small group of words you come across on the internet; on a website, in an app, or on a product. They are usually CTC. Not expected to be read just glanced. But the importance of micro-copies is underrated. It could be the tiniest error message or the navigations on a pop-up. it could be captions, buttons, loading, or error pages. Even that one message that tells you the website is using cookies.
What makes a good microcopy what it is, is its power to encourage the users, gain their trust, and empower them. A good microcopy creates a difference and has a macro effect.
Top 3 Examples of good Micro-Copies!
Grammarly
Grammarly uses smart blend of CTC and micro-copies to optimize interaction in their App Installer buttons.
Guru
Guru.com is an expression of our beliefs that we hold close to our hearts. It’s one thing to simply provide a platform where Employers and Freelancers can work together. Pretty cheeky, huh?
Bored Panda
The best example of using micro-copy right would be Bored Panda. While having a little fun they have ensured that their brand is always on the viewer’s mind!
Final Thoughts…
Micro-copies are micro enough for companies to ignore but they form a macro-impact on the viewers! Attention to detail will always get you far!
Thank you and stay tuned for more articles from Up Studio!
