This article talks about data driven branding strategies in 2021! Introduction The branding strategies of this age has been characterized by data-driven model. Companies are opting for data rather than pure gut instinct. This data-driven branding depends on big data. Previously, data was gathered through feedback, opinions and filling out questionnaires…

This article talks about availing these free and useful blogs to stay updated on the design world. Graphic design plays a central role in UI design. A great UI design boosts UX conversion rate. It makes sense that, as a UX designer, you have a solid knowledge and the base…

Can you guess these brands from their old logos? Blast from the past! Can you believe these logos were part of these established companies?

This article talks about the micro-copies found in interfaces and how to use them. What is Micro-Copy? UX microcopy are small group of words you come across on the internet; on a website, in an app, or on a product. They are usually CTC. Not expected to be read just glanced. But the…

Fluid, simple and easy-to-use, the future belongs to Zero UI! Movers and shakers! Apps without screens, buttons and CTA. The future is bright and screenless too! Glued to our screens and smartphones we have become addicted. Addicted to the visual aspects and functions. But in the end, we must remember its a robust…

This article talks about 5 different ways to create a cost-effective UX design using research! Top five cheap however effective ways to conduct UX Research: Table Analysis The most cheap thanks to conduct analysis is table analysis. With heaps of articles and information offered on the web these days, the globe is…

This article talks about the basic 5 types of branding strategy used by companies today! Company name A great brand name is not just something that looks good on your business card or is fun to say. And it isn’t great because you like it. It’s great because it communicates something to…

This short article talks about being omnipresent and using all the channels for marketing your company. What does Omnichannel mean? Omnichannel is that the plan of using all of your channels to make one, unified expertise for your customers. This includes each ancient and digital channels, location, in-store, and on-line experiences. Omnichannel selling creates…

This article talks about the importance of content found in websites. Why is content important? Good content is what sets your web site aside from the plenty and delivers the proper message into the hearts and minds of your customers. The success of your web site is decided primarily by its content. Ultimately, content…